You're staring at your computer screen at 2 AM. Your business idea is burning a hole in your brain. But you're broke.
Sound familiar?
Here's the thing - everyone thinks they need to drop $15+ on a .com domain to look legit. That's straight BS.
I've seen entrepreneurs build million-dollar businesses on domains that cost less than a coffee. While others blow their budget on "premium" extensions that do nothing for their bottom line.
Before we dive deep, let me tell you about a game-changer. WiseWP is literally giving away domains at prices that make other registrars look like highway robbers.
We're talking sub-dollar domains that perform just as well as the expensive stuff. No hidden fees. No renewal surprises. Just straight-up value.
Think of it as your secret weapon while competitors waste money on overpriced domains.
Domain extensions typically cost between $10 and $50 per year, but smart entrepreneurs know better.
Here's what nobody tells you:
Most "gurus" will tell you to stick with .com or go home. I call that lazy advice.
Price Range: $8-15/year
Value Score: 10/10
Everyone knows .com. Your grandma knows .com. Your dog probably knows .com.
Why it works:
Real example: Amazon could have been Amazon.business or Amazon.store. They went with Amazon.com. Smart move.
Price Range: $10-12/year
Value Score: 8/10
Originally for network companies. Now it's for everyone who missed the .com train.
Perfect for:
Pro tip: If YourBusiness.com is taken, YourBusiness.net is your next best bet.
Price Range: $12-15/year
Value Score: 8/10
Non-profits love it. But smart businesses use it too.
Why it's valuable:
Price Range: $25-30/year
Value Score: 7/10
Colombia's country code became a global hit.
Benefits:
Warning: Higher renewal costs, but worth it for the right brand.
Price Range: $35-50/year
Value Score: 8/10
Every tech startup and their mother uses .io.
Why tech loves it:
It's pricey, but if you're in tech, it's worth every penny.
Price Range: $50-100/year
Value Score: 9/10
AI is everywhere. This extension is pure gold right now.
Perfect for:
Investment tip: Get yours now before prices skyrocket even more.
Price Range: $15-20/year
Value Score: 7/10
Google owns this one. They are pushing it hard.
Ideal for:
Bonus: Comes with built-in HTTPS requirements (extra security).
Price Range: $5-8/year
Value Score: 6/10
Cheap and versatile. Works for almost anything.
Benefits:
Price Range: $5-10/year
Value Score: 6/10
Does exactly what it says on the tin.
Great for:
Price Range: $10-15/year
Value Score: 8/10
If you sell stuff online, this is your extension.
E-commerce benefits:
Price Range: $15-25/year
Value Score: 7/10
Screams "we're technical" without saying a word.
Perfect for:
Price Range: $8-12/year
Value Score: 5/10
Originally meant for businesses. Now it's the budget-friendly option.
Pros:
Cons:
Price Range: $3-8/year
Value Score: 5/10
Super cheap. Perfect for information sites.
Good for:
Reality check: Can look less professional, but content quality matters more.
Price Range: $1-3/year
Value Score: 6/10
The cheapest option that doesn't look completely sketchy.
Why it works:
Some providers offer completely free domains with extensions like .tk, .ga, .cf, and .ml.
Free options include:
The harsh truth: Free sounds great until Google flags your site as spam. These extensions are flooded with low-quality sites.
My advice: Skip the free stuff. Invest the $1-5 for a real extension.
Myth 1: "Expensive extensions rank better in Google."
Truth: Domain trends show Google doesn't favor expensive extensions. Content quality matters more.
Myth 2: "You need .com to be taken seriously."
Truth: Stripe uses .com, but so does every spam site. Execution beats extension every time.
Myth 3: "Cheap domains mean cheap business."
Truth: Tesla started with a simple domain. Focus on delivering value, not looking expensive.
Ask yourself these questions:
What's your industry?
What's your budget?
What's your timeline?
Who's your audience?
Renewal prices often jump after year one.
Here's what to watch for:
Pro tip: Check WiseWP's pricing structure. They keep renewal costs transparent and low.
Mistake 1: Choosing based on price alone. A $1 .tk domain might cost you thousands in lost credibility.
Mistake 2: Overthinking the extension. Spent 6 months debating .com vs .co? You could have built a business by now.
Mistake 3: Ignoring renewal costs. That $5 first-year domain becomes $50/year after renewal.
Mistake 4: Not checking trademark issues. Some extensions have restrictions. Do your homework.
Google's official stance: They don't care about your extension. What they care about:
The reality: A .xyz site with killer content will outrank a .com site with garbage content every single time.
Country-specific extensions can be goldmines:
Benefits:
Security features to look for:
Extensions with built-in security:
Trends to watch:
My prediction: Generic extensions like .online and .site will become more accepted. Premium extensions like .ai will keep climbing in price.
For most businesses, here's my hierarchy:
Tier 1 (Best value):
Tier 2 (Solid choices):
Tier 3 (Specialty/Premium):
Budget tier:
Right now, do this:
Remember: A mediocre domain registered today beats a perfect domain you'll register "someday."
The internet doesn't care about your perfect plan. It rewards action.
Start with what you can afford. Build something valuable. Upgrade later if needed.
Your customers will judge you on the value you deliver, not the letters after the dot in your URL.
Now stop overthinking and go register that domain.
Read also: